The Pink Loerie Mardi Gras & Arts Festival has announced a number of exciting new partnerships that will ensure that next year’s event in Knysna will be bigger and better than ever.
It was confirmed today that Globeflight couriers has again secured the naming rights for the 2015 festival and that Mr Gay South Africa (MRGSA) has joined lesbian, gay, bisexual, transgender and intersex (LGBTI) insurance company TRIARC as an official partner.
The event is now named: Globeflight Pink Loerie Mardi Gras & Arts Festival Knysna 2015 in association with TRIARC & MRGSA.
“Globeflight is proud to have been the logistics partner and sponsor of the Pink Loerie Mardi Gras & Arts Festival Knysna for the past four years and the main sponsor for the past two years,” said Jo-Ann Grace, Globeflight Marketing Director.
“At Globeflight we understand and deliver on logistics around events. With a 6000 strong client database spanning across corporate SA, some of these clients include individuals or companies from the LGBTI community, hence Globeflight’s continued support,” she explained.
Thinus van der Walt, the new owner of Mr Gay South Africa (Pty) Ltd, also expressed his excitement at joining the Pink Loerie family and revealed that this is part of his vision to grow the MRGSA brand.
He said that “partnering with Globeflight Pink Loerie Mardi Gras & Arts Festival Knysna in association with TRIARC will prove that the LGBTI community can work together to achieve great things.”
In addition, WESGRO – Cape Town and the Western Cape’s official Tourism, Trade and Investment Promotion Agency – has also signed a partnership agreement with the festival that will further boost the Pink Loerie’s bid to host the Mr Gay World™ contest next year in Knysna and Cape Town.
The organising committee will travel to Rome later this month to present their bid at Mr Gay World™ 2014. South Africa previously successfully hosted the international event in 2012 in Johannesburg.
“With our natural scenic beauty, friendly people and mild Mediterranean climate, Cape Town and the Western Cape are perfectly suited to host an event of this stature,” said Judy Lain, Chief Marketing Officer at WESGRO.
“The LGBT market accounts for around 10% of international arrivals globally. Hosting the Mr Gay World event in Knysna during April and May, will be a positive for our province as this period is usually regarded as the ‘low season’ in terms of tourist numbers,” added Lain.
Globeflight’s Jo-Ann Grace also expressed her enthusiasm for the bid. “Globeflight, the Proudly African, healthy living, eco conscious, rhino friendly courier, is excited to be involved in the bid process to bring Mr Gay World™ back to SA for Mr Gay World™ 2015 Cape Town & Knysna,” she commented.
The Globeflight Pink Loerie Mardi Gras & Arts Festival Knysna 2015 in association with TRIARC & MRGSA will take place from Wednesday 29 April to Sunday 3 May 2015.
ABOUT PINK LOERIE
The Pink Loerie Mardi Gras & Arts Festival is an annual celebration of lesbian, gay, bisexual, transgender and intersex (LGBTI) culture and identity and takes place in the picturesque town of Knysna. Now in its 15th year, the festival hosts a series of cultural, entertainment and community fundraising events.
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The Pink Loerie Mardi Gras & Arts Festival, in association with Triarc, will once again paint the picturesque town of Knysna many shades of pink in 2015 – possibly with a very unique twist.
Now in its 15th year, South Africa’s most fabulous annual lesbian, gay, bisexual, transgender and intersex (LGBTI) festival is set to take place from Wednesday 29 April to Sunday 3 May 2015.
In addition to the cultural, entertainment, charity and other events that revellers have come to expect at the Pink Loerie, next year could also see the festival include the international Mr Gay World™ competition in its line-up.
Coenie Kukkuk, Mr Gay World™ Director for Africa & Middle East, confirms that Pink Loerie Mardi Gras Festivals Southern Africa CC has put in a bid to host Mr Gay World™ 2015 during the festival.
“If the bid is successful, Mr Gay World™ 2015 will be co-hosted in Knysna and Cape Town, with the Grand Finale taking place in the Mother City on Sunday 3 May 2015,” he says.
“Our bid has the advantage of incorporating the planning, infrastructure and participants that we will already have in place for the Pink Loerie – and who could argue with holding the spectacular finale in one of the world’s most beautiful gay tourism capitals?” adds Pink Loerie Co-ordinator John O’Neil.
South Africa previously hosted Mr Gay World™ with great success when the contest was held in Johannesburg in 2012. South African contestants won Mr Gay World™ in 2010 and 2011, and came second in 2012. Last year’s winner, New Zealander Chris Olwage, was born and grew up in South Africa.
Triarc, Africa’s first specialist gay insurance provider, has not only partnered with the Pink Loerie Festival for next year’s event, but will also cover the organising committee’s travel costs to present their bid at Mr Gay World™ 2014 in Rome in August.
“After having an awesome brand launch at the Pink Loerie in 2014, Triarc jumped at the opportunity to support the organising committee’s bid to bring the Mr Gay World™ 2015 competition to South Africa again,” says Triarc’s Jaco Nepgen.
Triarc plans to launch a variety of life insurance products to the gay community in July 2014. Being a gay owned company, the Triarc team designed its products specifically around the unique requirements of the gay market and is hard at work creating brand awareness at various LGBTI events around the country with lots of giveaways and prizes.
“We believe we have a fabulous opportunity to raise the profile of LGBTI people in our country and want to empower our clients to also raise their own personal financial profiles through the products and advice that we will offer them,” explains Nepgen. “Without the support of the LGBTI community we will not achieve any of these objectives, so it is vitality important for us to earn the trust and respect of our fellow boys and girls.”
Members of the LGBTI community are urged to diarise Wednesday 29 April to Sunday 3 May 2015 for what promises to be a truly memorable edition of the Pink Loerie Mardi Gras & Arts Festival, in association with Triarc.
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