PINK LOERIE MARDI GRAS AND ARTS FESTIVAL KNYSNA 2020
The annual Pink Loerie Mardi Gras and Arts Festival will be bringing some sparkle and glamour to the streets of the idyllic coastal town of Knysna from 30 April to 3 May 2020. Shifting focus this year, authenticity and social justice will be foregrounded through the hashtags: #BeYourself #ThisIsMyStory #TellYourStory
For the latest updates, visit www.pinkloerie.co.za and like our Facebook page at www.facebook.com/pinkloerie, or follow Pink Loerie on Twitter www.twitter.com/PinkLoerieFest or Instagram on www.instagram.com/pinkloerie
MR GAY WORLD™ 2020 KNYSNA, SOUTH AFRICA
Mr Gay World™ 2020 will run from Sunday, 26 April to Sunday, 3 May, with the grand finale taking place on Saturday, 2 May, 2020 at Villa Castollini in Knysna. Aside from being a roving ambassador for social and political inclusion, and human rights; the global focus of Mr Gay World™ will be directed towards unity through diversity.
Tickets will be on sale from the 10 March 2020. This competition brings together delegates from all over the globe to compete in this prestigious event, and the winner is seen as a role model for LGBTQ+ people everywhere.
KNYSNA PRIDE – TURN THE TOWN “PINK” OR “CARNIVAL”
This fun parade through the streets of Knysna is one of the highlights of the event. It will be held on the Saturday 2 May 2020 at 15:00. Join the parade by dressing up in your most outrageous pink outfit and stand a chance to win a prize for being the best dressed. You can also use this opportunity to enter a float into the parade to give your business more visibility. You can of course also support the parade from the side-lines should you feel like it, just make sure you stand out from the crowd with your pinkness!
PINK LOERIE MAGAZINE
If you want to reach this valuable niche LGBTQ+ market, be sure to place an advertisement of your product or service in the Pink Loerie Magazine. Loyalty to and support for this market is usually handsomely rewarded by this upper LSM group. Consider using the coupon pages as a way to measure your advertising success as readers cut out and redeem the 210mm x 59mm coupon for your product or service.
ACCOMMODATION AND THINGS-TO-DO
Every year, literally thousands of visitors pour into Knysna for the Pink Loerie. They all need to sleep somewhere and of course need to eat. Apart from attending the Pink Loerie events, most visitors are keen to explore Knysna and surrounds, and from past experience we know they love to indulge in various activities on offer in the area.
By providing the visitors with special rates and packages, you will benefit from this influx of visitors. By marketing your product or service to this “pink” audience, you can be sure to cash in on the Pink Rand.
Kindly forward us the following information:
- Accommodation rates (STO vs Rack/commission);
- Room types and availability for period 29 April – 4 May 2020;
- Photographs (at least 4 – a good variety of the rooms, exterior, etc);
- A short description of the property and lastly your
- Website address and social media links.
BECOME A SPONSOR
An event like this can only be a success with sponsors contributing to the overall success of it. Become a sponsor by sponsoring individual events or make use of our naming rights deals and be sure to get your name out there. By actively supporting this prestigious annual event, your business will enjoy greater visibility. To become a sponsor, email firstname.lastname@example.org for more information.
Urban Loerie is a joint venture between Pink Loerie Mardi Gras and Arts Festival PTY) Ltd and Urban Sport Events (PTY) Ltd (USE) with the focus on hosting sport events.
The partnership will see the introduction of a Half Marathon (21km), 10km and 5km; a Biathlon as well as a Charity Golf Day. This will not just be a welcoming addition to our events but will bring much needed attention and visitors to Knysna and the region.
PINK LOERIE FOUNDATION NPO
The main purpose of Pink Loerie Foundation NPC / NPO is to assist the greater Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) community, in supporting causes and charitable events, providing education and awareness programs, and creating an ethos of care within the community and beyond.
To achieve its objectives, the organization mainly relies on income from their sponsors and donators in the public and corporate sector. The organization uses spectacle, pageantry, theatre, creativity, recreation, music, design, multi-media, and other forms of artistic expression, to create LGBTQ+ awareness/celebration, eliminate stigma and promote pride-consciousness as a philosophy for living and being well.